Transparent LED Display was highly respected in the past two years , and even some people expect that it will accounted for an important seat in the future of the LED display market .
However, in fact, LED transparent screen is just from the micro-innovative of LED light bar screen, but LED light bar screen as "mother of transparent screen " , as the transparent screen perfect performance, LED light bar seems to fall into The embarrassing situation,
although the manufacturers have not given up on the innovation of such products, but its market applications, far less than a few years the industry predicted the good.
Outstanding advantages in outdoor area, being respected once launched
With the development of urbanization and commercial economy, the scale of outdoor advertising market is growing, LED display as outdoor dynamic advertising carrier , more and more welcomed by the market, but the traditional box-type LED display because of their own Defects for the manufacturers and customers brought a lot of trouble, and the hollow LED light bar screen launch, almost perfect solution to these problems plaguing people.
As installed on the external walls of the building, the weight of the LED display has become the primary consideration. Traditional LED display box-type structure and bearing steel frame, greatly increased the wall load, and LED light bar screen without steel frame auxiliary installation, the weight is only 40% of the box, coupled with the hollow structure also reduced Wind load, reducing the windy weather to the height of the display screen to bring the security risks, very suitable for outdoor large area project applications.
According to statistics, failure case of LED display , 60% is due to insufficient heat caused by the LED light bar screen-like structure to improve the cooling performance, reduce the probability of failure. In addition, with the box-type display needs from the back of the demolition, often "pull the whole body" maintenance methods are different, light bar screen can be directly on the front of the screen to remove the fault of the light bar, no need to repair the maintenance channel, convenient.
In addition, because the LED light bar screen ventilation, light transmission and other characteristics, reducing the impact of the building block, in the appearance of more fit building, with less power consumption, environmental performance stronger Superiority, so that LED lights in the screen, especially in the application of landmarks to become the market darling.
Early Hong Kong Victoria Harbor 1150 square meters, Chengdu City Center Ocean Park 4086 square meters, Xi'an Big Wild Goose Pagoda 3000 square meters sky, and so on the large LED display project, the choice of all are light bar screen, we can see, LED light bar screen Landmark construction is worthy of the name of "overlord" in the industry.
Market development is poor, transparent screen chase after
Although the LED light bar screen are perfect in the landmark building , but nearly a couple of years, the outdoor application market has not been further developed, businesses in the product innovation is not much, and LED screen manufacturers try to stage leasing development, But also failed to cause the attention of customer groups, while the LED transparent screen with a unique sense of technology and semi-outdoor installation in the past two years to become more and more popular, a large number of LED lights screen in the outdoor market trends, making LED light bar screen development prospects become more uncertain.
Relevant data show that China's outdoor advertising total delivery of 61.5 billion yuan, the global outdoor advertising market is expected to reach 50.7 billion US dollars in 2020, LED display as outdoor advertising media for new applications, the market prospect is very large. However, LED lights bar screen has not been able to use the advantages of a strong product, from the traditional box-type LED display in the hands of the number of outdoor market share, or even said that in addition to landmarks and other large-scale applications, in other broader Application on the market, LED light bar screen did not make much progress.
In fact, the general demand for outdoor advertising screen area is not as huge as the landmark building, and large screen outdoor advertising market demand in the outdoor advertising screen in the proportion of relatively small, while the traditional LED outdoor advertising screen installation Difficulty and customer demand is also low, the general outdoor advertising LED display to meet, which makes the advantages of LED light bar screen is no longer particularly prominent. In addition, as a non-sealed structure of the LED display, light bar screen in the durability of the traditional box-like display is generally generally recognized. As we all know, outdoor display is inevitably long-term experience of wind and sun, tolerance has become a very important requirement of such products, and open structure, so that light bar screen in the waterproof, dust and other aspects of the performance is difficult Box-type LED display as convincing, which undoubtedly limits the LED light bar screen widely used.
With the development of urbanization and commercialization, the demand for outdoor distance display market has begun to increase, and the box-type LED display point has been achieved at a distance of 2mm in the following technological innovation, to meet the needs of close viewing, Very suitable for outdoor applications in close proximity display. But for the sacrifice point and get the hollow characteristics of the LED light bar screen, the clarity is clearly unable to overcome the congenital deficiency, which means that the outdoor application of the field is close to the LED light bar screen is difficult to set foot.
If the outdoor small pitch application area of the LED light bar screen is difficult to pose a threat, then the emergence of LED transparent screen is undoubtedly carved up the LED light bar screen market. LED transparent screen with transparent, beautiful features jumped into the past two years, one of the most watched products, it 70% -95% of the permeability greatly reduces the LED display on the appearance of the building, coupled with the Close to the glass curtain wall inside the installation of semi-outdoor display features, a good way to avoid the approval of outdoor advertising, and even in the advertising monitoring is very strict in the United States, but also by the government and businessmen greeted. So highlight the advantages of LED transparent screen instantly beyond the light of the screen, a glass building LED display project of choice for products.
Even in the current outdoor display market share, LED light bar screen failed to achieve significant advantages, it is still in the outdoor advantage is difficult to replace other products. But if you want to get a greater market share, companies and manufacturers need to do more efforts to improve product performance, market education, product access to a wider range of market recognition, which in the fierce outdoor display market competition to win status.